ASM fundamentals

ASM Group SA is a holding company, provides comprehensive services of sales and outsourcing support. It operates through the following segments: Merchandising, Field Marketing, Sales Outsourcing, Marketing Research, and Other. The Merchandising segment offers promotional services and materials. The Field Marketing segment engages in the organization of brand promotion campaigns. The Sales Outsourcing segment organizes and manages sales teams for clients. The Marketing Research segment conducts research based on shelf monitoring, satisfaction surveys, and provides mystery shopping services. The Other segment includes other activities. The company was founded by Adam Stanczak, Szymon Karol Pikula, and Marcin Skrzypiec in 1998 and is headquartered in Warsaw, Poland.