2008 fundamentals

Phoenix Media Investment (Holdings) Ltd. operates as an investment holding company, which through its subsidiaries engages in the satellite television broadcasting activities. It operates through the following business segments: Television Broadcasting, Internet Media, Outdoor Media, Real Estate, and Other Activities. The Television Broadcasting segment engages in the broadcasting of television programmes and commercials and provision of promotion activities comprising primary channels, others including Phoenix Chinese Channel and Phoenix Info news Channel, Phoenix Movies Channel, Phoenix North America Chinese Channel, Phoenix Chinese News and Entertainment Channel and others. The Internet Media segment provides website portal and value-added telecommunication services. The Outdoor Media segment provides provision of outdoor advertising services. The Real Estate segment engages in the property development and investments in Phoenix International Media Centre. The Other Activities segment include programme production and ancillary services, merchandising services, magazine publication and distribution, and other related services. The company was founded on February 2, 2000 and is headquartered in Hong Kong.