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BAOZUN INC

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Technical Analysis of Baozun Inc. (BZUN) - May 2024Baozun Inc. (BZUN) is displaying promising bullish momentum as it hovers around $3.11, having experienced a notable uptrend with a recent buy signal. The convergence of technical indicators suggests potential for further appreciation. Below is an advanced analysis encompassing price action, technical indicators, and a speculative price prediction. Price Action and Candlestick Patterns: The recent price action shows a bullish breakout above the key resistance level at $3.00. The formation of higher highs and higher lows indicates a strong uptrend. The candlestick pattern analysis reveals a bullish engulfing pattern, further confirming the upward momentum. Notably, the stock has maintained its position above the 50-day and 200-day moving averages, which are currently acting as support levels. Key Indicators: Relative Strength Index (RSI): The RSI is currently at 67.16, approaching the overbought territory but still showing room for growth before reaching extreme levels. This suggests sustained buying pressure. Moving Averages: The 10-day, 20-day, and 50-day Exponential Moving Averages (EMAs) are all in alignment, indicating a strong bullish trend. The 200-day EMA is slightly lagging but turning positive, signaling potential long-term upward movement. MACD: The Moving Average Convergence Divergence (MACD) shows a bullish crossover with a positive histogram, indicating increasing bullish momentum. Volume: Volume analysis shows a significant increase on up days, indicating strong buying interest. The Volume Delta supports this with positive net volume, suggesting accumulation by investors. Ichimoku Cloud: The price is well above the Ichimoku Cloud, indicating a strong bullish trend. The conversion line (Tenkan-sen) is above the base line (Kijun-sen), supporting the bullish outlook. Support and Resistance Levels: Immediate Support: $3.00 (psychological and technical level) Next Support: $2.75 (20-day EMA) Immediate Resistance: $3.17 (previous swing high) Next Resistance: $3.50 (psychological level and measured move target) Price Prediction and Trading Strategy: Given the current bullish setup, BZUN is likely to reach the immediate resistance at $3.17 within the next 5-7 days. If it breaks this level with sustained volume, the next target would be $3.50, which could be achieved within 10-15 days. Long Position: Entry Point: $3.11 Initial Stop Loss: $2.73 (below recent swing low and support level) Target 1: $3.17 (R1) Target 2: $3.50 (R2) Short Position: Entry Point: Below $2.73 (if the price fails to sustain above support) Stop Loss: $3.00 (recent support turned resistance) Target 1: $2.50 (next support level) Target 2: $2.30 (S1) Financial Analysis: Baozun Inc.'s financial metrics indicate a mixed performance with areas of concern: Price to Sales Ratio: 0.15, indicating the stock is undervalued relative to its revenue. Return on Assets (ROA): -2.67%, and Return on Equity (ROE): -6.73%, showing inefficiencies in asset and equity utilization. Quick Ratio: 1.90 and Current Ratio: 2.29, indicating strong liquidity and the ability to cover short-term liabilities. Debt to Equity Ratio: 0.67, suggesting moderate leverage. EBITDA Margin: 0.74%, highlighting operational challenges but a slight improvement from previous quarters. BZUN presents a compelling long opportunity given its current technical setup and improving financial liquidity. However, investors should remain cautious of its negative profitability ratios. The immediate price target is $3.17, with a potential extension to $3.50. Short positions should be considered if the price fails to hold above $2.73, with targets at $2.50 and $2.30.
NASDAQ:BZUNLong
by AxiomEx
Stock from China with upside potential of up to 200% 📈📱 Buy Baozun Ticker: NASDAQ:BZUN Buy by: 5$ Goals: $8.3; $11.5; $15.4. Potential return per trade: up to 200% Volume per trade: up to 1.5-2% of the portfolio This deal should be taken for medium term. The paper is quite volatile, so it makes no sense to put stops, we go in a small volume. ⚠️Risk level: high Baozun is a young IT company that provides e-commerce services. Average annual revenue growth is 27%, debt/equity is a comfortable 37%. Forward P/e ~ 8.3 , P/s ~ 0.2. From its peak, the stock fell by -92%, and our team believes that all the negative is already included in the price and the security is unlikely to fail significantly lower. According to technical analysis, the stock shows the first attempts at a medium-term reversal. At the level of $3.5, a support line was formed, and securities were paid off from this level on an increased volume. Shares are below the 200-day moving average (negative). RSI - locally overbought on D1. But if you want to find more ideas in great companies with high growth potential, welcome to the profile 🎩
NASDAQ:BZUNLong
by Dorado_Crypto
BZUN Hyperwave Bearish IdeaNASDAQ:BZUN I see BZUN testing the bottom of a descending triangle for the third time on the Weekly. Today's price is just below the blue YTD VWAP with the purple 50 Week MA acting as support. I also have a Hyperwave Phase 2 line in this area as well. I also see the beginning of Wave C of an ABC correction which my measured move estimate takes us to a minimum of 16.90. I will be watching for a break below $40ish and look for a position. If my Hyperwave lines are correct then price can be expected to drop to the red Phase 1 line. (This Phase 1 line might be better placed near $12.)
NASDAQ:BZUN
by Trent.klarenbach
1
BZUN and AVG predicting the breakoutHave a look at the longer term BZUN chart - it's getting close to the IPO range. This wedge is still very close to the bottom. Expect this to behave much like other China names but with a value style factor. The media will determine the momentum. I expect Chinese names to chop violently indefinitely which justifies slowly buying into weakness. Notice the timing of the breakout on Aggregate Volume Drift. Using 1 minute accumulation data. AVG is a crazy powerful tool if you know how to use it, and I've not even fully figured it out yet. It can pick up on moves many months before they occur, so be patient and study it well before you put your money on it. What it (basically) tells you is where the RTH holdings are. If you believe that institutions who can move stocks AH are part of that group, you can expect "mysterious" gaps (often with well timed media continuity) in that direction to come along eventually.
NASDAQ:BZUNLong
by barnabygraham
BZUN the SHOPIFY of China. Baozun offers another way to get exposure to Chinese e-commerce. The company is not an online seller like Alibaba, JD, or Pinduoduo, but a facilitator, helping multinational companies with fulfillment, marketing, and technology to sell online in China. Baozun, which counts Alibaba as an investor, has 260 brand partners including Nike, Microsoft, and Philips, and that figure is up from 223 the year before and 95 in 2015, showing the company is quickly growing its corporate customer base. Because of its business model, Baozun is significantly smaller than the companies above. Its GMV reached $10.8 billion in its most recent quarter, up 19.4% from the previous year, which drove overall revenue up 21.7% to $269.4 million. The company's business has been gradually shifting from its product segment, essentially reselling its brand partners' merchandise, to higher-margin services, which include warehousing, fulfillment, IT solution, and customer service. That shift has helped expand its profit margins, and adjusted operating profits jumped 47% in the most recent quarter. Despite the company's steady growth, the stock has underperformed over the last three years, trading sideways after it surged in 2017. Still, if profits continue to grow, the stock will eventually respond.
NASDAQ:BZUNLong
by ShukriMahadi