Our opinion on the current state of SSUSouthern Sun Hotels, previously known as Tsogo Sun Hotels, is a business focused on gaming, hotels, and entertainment. The company underwent a strategic split, separating its gaming and hotel divisions to unlock shareholder value and enable a more concentrated approach in each area.
The company has seen benefits from its investments in limited payout machines (LPMs) and electronic bingo terminals (EBTs), primarily located in restaurants and bars. These investments have shown profitability, though they faced challenges during the COVID-19 pandemic.
In the financial results for the year ending 31st March 2024, Southern Sun Hotels reported:
- Revenue increased by 19%.
- Adjusted headline earnings per share (HEPS) rose by 88%.
- Free cash flow of R970 million was allocated to share buybacks (R617 million), expansion capital expenditures (R180 million), and debt reduction, bringing net debt down to R1.0 billion with a leverage ratio of 0.7 times EBITDA.
In a trading update for the six months ending 30th September 2024:
- Occupancy rates improved to 57.1%, up from 55.9% in the previous period.
- The average room rate saw a slight increase of 1.7%.
- The temporary closure of Southern Sun The Cullinan in June 2024 and Sandton Towers from 26th April 2024 impacted the group’s available room inventory, affecting occupancy, rates, and revenue.
The company projects that HEPS for the period will increase by between 33% and 39% compared to the previous year.
From a technical perspective, Southern Sun Hotels experienced a prolonged "island formation" pattern following the pandemic. We had advised monitoring for a clear breakout above the downward trendline, which occurred on 21st March 2021 at 175 cents per share. Since then, the share price has surged significantly, reaching current levels of around 840 cents. This reflects a strong recovery, and the share appears to have been previously oversold.
SSU trade ideas
Our opinion on the current state of SSU(SSU)Southern Sun Hotels, previously known as Tsogo Sun Hotels, is a prominent player in the gaming, hotel, and entertainment industry in South Africa. The company strategically separated its gaming and hotel operations into distinct entities, aiming to unlock shareholder value and enhance focus within each business unit.
Economic Context and Business Adaptation:
The economic stabilization efforts by President Ramaphosa, particularly post-pandemic, are anticipated to bolster business and consumer confidence gradually. Southern Sun Hotels has capitalized on these improving conditions, especially with its investment in limited payout machines (LPM) and electronic bingo terminals (EBT), which are predominantly located in restaurants and bars. These smaller-scale gambling outlets have shown profitability, although they were affected by COVID-19 related disruptions.
Financial Performance Overview:
For the six-month period ending 30th September 2023, Southern Sun Hotels reported an occupancy rate of 56.3% and a 21% decline in headline earnings per share (HEPS). Despite this decline, the company's income rose by 34%, and it executed share buy-backs worth R389 million. The adjusted headline profit for the period was R255 million, a substantial improvement from R17 million in the previous year. This notable recovery in profits was largely driven by robust trading in the Western Cape, buoyed by major events like the Netball World Cup held at the Cape Town International Convention Centre.
Future Outlook and Trading Statement:
Looking ahead, Southern Sun Hotels provided a positive outlook in its trading statement for the year ending 31st March 2024, projecting an increase in HEPS of between 5% and 9%. The company attributes this optimistic forecast to the effective maintenance of cost efficiencies realized during the comprehensive restructuring throughout the COVID-19 period. Additionally, the significant exposure of its owned hotel portfolio to the Western Cape, particularly Cape Town, has been beneficial. The region has enjoyed a strong year marked by a resurgence in tourism, business travel, and events.
Stock Performance and Investment Considerations:
The stock performance of Southern Sun Hotels reflects a significant recovery since the onset of the COVID-19 pandemic. Described as "oversold" during the pandemic, the company's shares exhibited an "island formation" in trading patterns, suggesting a potential reversal in trends. Following a decisive upside break through the downward trendline on 21st March 2021 at 175c per share, the stock has risen sharply, reaching current levels around 555c. This rapid appreciation indicates robust investor confidence and a positive market reception to the company's recovery strategies and financial performance.
Conclusion:
Southern Sun Hotels appears well-positioned to benefit from the ongoing recovery in South Africa's economic landscape, particularly in the hospitality and gaming sectors. The company's strategic focus on operational efficiency and its strong foothold in a region experiencing significant travel and event-driven activities contribute to its positive outlook. Investors considering this stock should continue to monitor broader economic indicators, tourism trends, and the company’s execution of strategic initiatives, as these factors will play critical roles in sustaining its growth trajectory.
Our opinion on the current state of SSUPreviously called Tsogo Sun Hotels, Southern Sun Hotels is a gaming, hotel and entertainment business which has split into separate gaming and hotel businesses in order to unlock shareholder value and to enable each business to become much more focused. As President Ramaphosa stabilises the economy, following the pandemic and introduces more growth-oriented policies we can expect business and consumer confidence to gradually recover. The company's investment in limited payout machines (LPM) and electronic bingo terminals (EBT) has proved to be profitable. These are located mainly in restaurants and bars and outperform larger gambling outlets, but they are impacted by COVID-19. In its results for the six months to 30th September 2023 the company reported occupancy at 56,3% and headline earnings per share (HEPS) down 21%. Income was up 34% and the company conducted R389m in share buy-backs. The company said, "Group adjusted headline profit for the six months ended 30 September 2023 of R255 million (2022: R17 million) has improved by R238 million. Improved trading has been particularly prevalent in the Western Cape, which has enjoyed several large events hosted at the Cape Town International Convention Centre such as the recent Netball World Cup". We have been saying for some time that the share looks oversold to us. Since COVID-19 and the share went through an extended "island formation". We advised waiting for a clear upside break through the share's downward trendline. That break came on 21st March 2021 at 175c per share. Since then the share has risen rapidly to current levels around 480c.