SAMCHULY BICYCLE Co., Ltd. engages in the production of electric bicycles. It operates through the Bicycle and Travel business divisions. The Bicycle business division refers to different bike brands such as Phantom, Cello, Lespo, Appalanchia, Allus, and Samtrike Modi. The Travel business division focuses on tourism services. The company was founded on March 23, 1979 and is headquartered in Seoul, South Korea.