Silver Bullet Data Services Group Ltd. engages in the provision of marketing services through the application of big data technologies. The firm's combination of technology and expert professional services encompasses first-party data strategy and customer journey activation advisory, adtech and martech services, and a contextual intelligence engine that generates powerful business outcomes and customer-centric experiences. The company was founded by Ian James, Simon Theakston, and Umberto Torrielli in March 2016 and is headquartered in London, the United Kingdom.