Expecting a push upwardsDiamond pattern detected on the hourly timeframe in the NYSE:NKE chart. I expect it to close the gap towards $63.xx very soon.
1NKE trade ideas
Impressive DeclineSince February we saw an impressive decline.This seems to have found its bottom now. The past 2 weeks looked like a bottom already and this wwek's rise seems to confirm it.
OVERSOLD NKELooking for the closest gap fill and to retest the down slopping trend line. China or Vietnam tariff deal like most stocks this would easily move +10% instantly, current valuation is like buying in 1997! down 70% from the highs fair value $112.
Nike straight down to toiletRecently, i started to hate nike not because i like other shoes but cause their quality is in the sink, the toilet sink
So can anyone tell me why the stock is flushing down the toilet and where the next target is ?
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Nike Wave Analysis – 21 April 2025
- Nike reversed from the long-term support level 52.60
- Likely to rise to resistance level 60.00
Nike recently reversed from the strong support area between the long-term support level 52.60 (which has been reversing the price since 2012) and the lower monthly Bollinger Band.
This support area was strengthened by the support trendline of the long-term down channel from the start of 2023.
Given the strength of the support level 52.60 and the oversold monthly Stochastic, Nike can be expected to rise to the next resistance level 60.00.
$NKE potential bottom around $58-63- For NYSE:NKE longs, they gotta feel 10-15% more downside for potential bottom. $63 is the 200 SMA on monthly scale where it could potentially bottom.
- Ideally, NYSE:NKE has been losing market share to NYSE:ONON , deckers etc. On top of that there's zero innovation in the shoes and design. Premium price for Nike seems unjustified.
- Fair value based on multiple compression seems to be around $78-85. Therefore, buying it in 70s isn't worth holding. I believe parking money here is like betting on dead horse as of now.
- Turn around in brick and mortar business takes long time and patience as compared to SAAS business where one could see positive turn around within 1-2 quarters.
- CEO is a veteran which is a plus but investors should be cautiously optimistic.
- Buying around $58-63 provides good upside adjusted for slow rate of pace of growth and competition fears.
If Nike Were Born Today: The Hypothetical Valuation of a New-AgeAbstract
Nike is one of the most recognizable brands on the planet, yet its valuation often lags behind newer, tech-driven companies with far less global influence. What if Nike were launched today — with its current revenue, market dominance, and brand power — but operated like a modern D2C startup with a tech DNA? This research explores what Nike would be worth in today’s market conditions, showing just how undervalued it may actually be when compared to new-age companies.
1. Introduction
Nike, Inc. (NYSE: NKE) is a global sportswear powerhouse with over $51 billion in annual revenue and a footprint in more than 170 countries. It has shaped athlete endorsement culture, built a generational brand, and transformed consumer behavior. Yet its current market capitalization sits around $80 billion — modest compared to newer players with less revenue but tech-first narratives.
This article dives into a simple but powerful hypothetical:
If a new company replicated Nike's current revenue and global dominance today, how would the market value it?
2. Nike Today: A Snapshot
Metric Value
FY2023 Revenue $51.2 Billion
Market Cap (Apr 17, 2025) ~$80 Billion
Net Profit Margin ~10.5%
P/E Ratio (TTM) ~17.9
Brand Value (Forbes, 2020) ~$39.1 Billion*
Global Reach 170+ Countries
*According to Forbes' Most Valuable Brands, Nike ranked #13 globally with a brand value of $39.1 billion in 2020. Other rankings (e.g., Interbrand 2023) place Nike's brand value even higher at $53.7 billion.
Despite being a category leader, Nike trades at a modest 1.6x sales multiple, compared to modern companies that command 5x, 7x, or even 30x+ valuations.
3. New-Age Valuation Framework
Today’s market rewards:
Tech-first operations
High-margin D2C models
Recurring revenue (subscriptions, memberships)
Community-driven brand growth
AI, personalization, and digital experiences
Let’s compare valuation multiples:
Company Sector Revenue Market Cap P/S Ratio
Nike Apparel $51.2B $80B ~1.6x
Lululemon Apparel SEED_TVCODER77_ETHBTCDATA:9B $50B ~5.5x
Salesforce SaaS $34B $240B ~7x
Nvidia AI/Chips $60B $2.3T ~38x
4. What Would a “Modern Nike” Be Worth Today?
If a new company today built:
$50B+ revenue
Global presence and branding like Nike
D2C-first, tech-enabled business
40–50% gross margins with scalable digital ops
Then, even at a conservative 6x revenue multiple, its valuation would be:
$50B × 6 = $300 Billion
And that's before factoring in:
AI-driven retail personalization
Creator monetization ecosystems
Loyalty programs and recurring revenue streams
Lower inventory risk with tech-driven fulfillment
5. Brand Value Through Royalty Method
Using the Royalty Relief Method:
Brand-attributable revenue (90% of $51.2B) = FWB:46B
Royalty rate = 6%
Annual royalty = $2.76B
Present Value (8% discount rate):
$2.76B ÷ 0.08 = \boxed{~$34.5B}
Nike’s brand, purely from an intellectual property lens, is worth significantly more than market pricing implies.
6. Why Nike Seems Undervalued
Categorized as a traditional apparel retailer vs. tech-first brand
Slower YoY growth relative to newer disruptors
Wholesale-heavy model impacts margins
Market overlooks its cultural dominance and brand loyalty
If Nike shifted its model to fully digital, leaned into AI and subscriptions, and emphasized platform economics, its valuation could more than double.
7. Conclusion
Nike, if built today, would not be an $80B company — it would likely be valued between $300B and $400B.
That’s the gap investors often miss.
Nike isn’t just a shoe and apparel brand — it’s global IP, media, culture, and influence. Yet in today’s market, it trades like a legacy retailer. If a startup were to achieve what Nike already has, it would be considered a generational tech unicorn.
Nike isn’t overvalued — it’s misunderstood.
About This Research
This research article was developed using AI-powered analytical tools, historical data modeling, and comparative valuation logic to explore hypothetical scenarios around Nike’s valuation. It combines financial fundamentals with modern market heuristics to offer a data-driven perspective on brand valuation in the context of today’s tech-driven economy.
Disclaimer
The information provided in this article is for informational and educational purposes only and does not constitute financial, investment, or trading advice. The analysis, opinions, and projections expressed are solely those of the author and are based on publicly available data as of the time of writing. This article is a hypothetical research exploration and should not be interpreted as a recommendation to buy, sell, or hold any securities mentioned herein.
All trademarks, brand names, and company references (including Nike Inc., Nvidia, Salesforce, etc.) are the property of their respective owners and are used for illustrative purposes only. The author is not affiliated with, endorsed by, or sponsored by any of the mentioned companies.
Investing in the stock market involves risk, including the potential loss of principal. Readers are strongly advised to do their own research and consult with a licensed financial advisor or other qualified professionals before making any investment decisions.
Past performance does not guarantee future results. The hypothetical scenarios and valuations discussed in this article are speculative in nature and are not guarantees of future company valuations or performance.
$NKE - Nike From a Value perspective and technical analysis, I'm trying to look for reasons not to buy here.
Brand Strength : Nike remains one of the most dominant global sportswear brands.
Recent Performance : Revenue growth has been steady, though margins have been pressured by higher costs and currency headwinds.
Valuation : Nike often trades at a premium P/E ratio compared to industry peers — it’s not a deep value play, but it's often priced for quality and growth.
Dividend : Pays a modest, growing dividend (~1.2%), appealing for long-term holders.
Nike (NKE) Share Price Falls to Lowest Level Since 2017Nike (NKE) Share Price Falls to Lowest Level Since 2017
The chart for Nike (NKE) shows that the share price has dropped to around $55 – levels last seen in November 2017.
Since the start of 2025, the stock has declined by approximately 27%.
Why Has Nike’s Share Price Dropped?
As noted in our analysis from September 2024, Nike shares had been trending downward for several months due to intense competition. However, President Trump’s tariffs have become the dominant bearish factor.
This is largely because Nike relies heavily on manufacturing operations in Asia – many of which have been directly affected by the newly imposed tariffs.
What’s Next?
According to the Wall Street Journal, manufacturers are taking a wait-and-see approach. They’re reluctant to shift production out of Asia, which could mean higher prices for American consumers. A full return to U.S. production is unlikely due to:
→ a shortage of skilled workers and suppliers;
→ significantly higher wages in the U.S. compared to Asia;
→ relocating production from Asia is a complex business migration, not just a factory move – a process many companies might not be prepared for.
Some firms are reducing their margins or optimising logistics, but most are hoping to weather the storm or delay major changes.
Technical Analysis of Nike (NKE) Shares
The price is forming a downward channel (highlighted in red), with the following characteristics:
→ the median line provided temporary support, but the early April rebound attempt was very weak;
→ the lower boundary of the channel now appears to be acting as support.
The RSI indicator suggests strong oversold conditions. Bulls might take comfort in the proximity of the psychological $50 mark strengthening this support level. However, it seems that only positive developments on the tariff front are likely to reverse sentiment meaningfully.
According to WSJ analysts, Trump’s recent comments hint at possible negotiations. But unless the President changes his stance, Mexico, Brazil, and India – nations well-placed to act as intermediaries between China and the U.S. – could emerge as the main beneficiaries.
This article represents the opinion of the Companies operating under the FXOpen brand only. It is not to be construed as an offer, solicitation, or recommendation with respect to products and services provided by the Companies operating under the FXOpen brand, nor is it to be considered financial advice.
Nike (NKE) - Monthly Chart Setup | High-Conviction Support Zone📉 Nike (NKE) - Monthly Chart Setup | High-Conviction Support Zone
Nike has officially broken down into a major multi-year support zone last seen in 2017–2018. This area has previously acted as a strong base before the massive run-up to ATHs, and we’re now seeing price re-enter and potentially bottom out in this same zone.
🔍 Key Observations:
Price is currently hovering near the $55–$65 demand zone, marked by previous structural support.
Bullish wick shows demand kicking in after a breakdown.
Indicators are oversold:
RSI around 31, near bounce territory.
Stoch RSI crossed to the upside from deeply oversold.
MACD histogram still bearish, but early signs of momentum loss.
📌 Base Case: Expecting some sideways accumulation within this zone, followed by a potential breakout retest toward the $80–$90 range if momentum builds.
📥 I'm slowly accumulating here on a 2-week basis while price remains within this support region.
⛔️ Invalid if monthly closes under $50 with no demand reaction.
Vietnam's Shadow Over Nike's Swoosh?Nike's recent stock dip illuminates the precarious balance of global supply chains in an era of trade tensions. The article reveals a direct correlation between the proposed US tariffs on Asian imports, particularly from Vietnam – Nike's primary manufacturing hub – and a significant drop in the company's stock value. This immediate market reaction underscores the financial risks associated with Nike's deep reliance on its extensive factory network in Vietnam, which produces a substantial portion of its footwear, apparel, and equipment.
Despite robust revenues, Nike operates with relatively thin profit margins, leaving limited capacity to absorb increased costs from tariffs. The competitive nature of the athletic wear industry further restricts Nike's ability to pass these costs onto consumers through significant price hikes without risking decreased demand. Analysts suggest that only a fraction of the tariff burden can likely be transferred, forcing Nike to explore alternative, potentially less appealing, mitigation strategies such as product downgrades or extended design cycles.
Ultimately, the article highlights Nike's significant challenges in navigating the current trade landscape. While historically cost-effective, the deep entrenchment of its manufacturing in Vietnam now presents a considerable vulnerability. Shifting production elsewhere, particularly back to the US, proves complex and expensive due to the specialized nature of footwear manufacturing and the lack of domestic infrastructure. The future financial health of the athleticwear giant hinges on its ability to adapt to these evolving geopolitical and economic pressures.
HI my plan for a nike recoveryAs u can see nike is in a downward channel in which it will break out of and make a nike like pattern to a recovery.
I call this a bullish nike shape pattern break out lol
all jokes A side lows $40 is a really good small entry for long term hold.
good luck to all
NKE: Macro structure [Monthly time frame]Price reached the top of the macro support: 56-27.
The correction from Nov'21 top has a picture perfect three-wave structure that has reached area of an ideal extension to finish itself (60-44 support).
Although, within the context of todays market uncertainty, recovery from this support zone, might still be a larger bounce before one more leg-down deeper into macro support
Best of trading and investing decision and thank you for you attention!
If you own a pair or NIKE! then this is your time #Shareholder Confessions from the Desk: Kim K Didn’t Move Nike, But Let’s Be Real…
So, it turns out Kim K’s magic touch didn’t send Nike stock into orbit. Shocking, I know. Apparently, even the queen of shapewear can’t single-handedly inflate a multi-billion-dollar company’s share price.
But let’s take a step back—because at this price, Nike is looking very interesting.
Forget the short-term noise. Nike is still the #1 IT gear for young adults and Generation Chic. You know, the people actually setting trends and spending money:
#Rappers – Because what’s a flex without fresh kicks?
#Tech bros – Coded an app? Great. Now go drop $200 on some sneakers.
#Creatives – The artists, designers, and influencers making sure you think about buying Nikes even when you’re not.
At the end of the day, Nike isn’t just a brand—it’s a lifestyle, a uniform, a status symbol. Stocks go up and down, but when it comes to culture, Nike runs the game.
So yeah, maybe the Kim K collab didn’t ignite a moonshot. But give it time. The streets, the startups, and the studios are still rocking the Swoosh. And that’s why I’m watching.
NKE Breakdown Brings Long-Term Buy Zone Into FocusNike has already been in a prolonged downtrend, but today’s 14% drop, closing at $55.58, added serious fuel to the fire — driven by tariff-related headlines and broader market pressure.
Despite the steep selloff, I’m not stepping in just yet. There’s still a lot of macro uncertainty, IMO, and with momentum and technicals working against it, I’m anticipating the possibility of additional downside.
I’ve mapped out a potential buy zone on the chart. First key support sits at $49.93, which marks the top of the zone. The lower band extends down to $35.90. It’s a wide range, but it aligns with a longer-term technical support area where I’d consider incremental, tiered buys for a long-term position.
For now, it’s on the watchlist — not the buy list. 👀
NKE: Long-term BEAR MARKET (+32 MONTHS) - A counter tradeNIKE has been in a bear market for the past 32 Months. Currently trading below EMA200 - A juicy entry without thinking. I believe this stock will reverse as the business will continue and it will face challenges with diverse competition. An easy stock to enter will have some $$$$ and then hold for 2-4 years. Sell when it gains more than 100% from your entry.
OptionsMastery: Sitting in a weekly demand on NKE!🔉Sound on!🔉
📣Make sure to watch fullscreen!📣
Thank you as always for watching my videos. I hope that you learned something very educational! Please feel free to like, share, and comment on this post. Remember only risk what you are willing to lose. Trading is very risky but it can change your life!
Nike (NKE) Game Plan: Is Now the Perfect Time to Buy?1. Technical Analysis March 2025
Nike’s stock ( NYSE:NKE ) is currently trading near a 52-week low of $63.19, signaling a bearish trend driven by weak earnings and macroeconomic challenges.
• Moving Averages: The 50-day MA is below the 200-day MA (death cross), confirming a long-term downtrend.
• Relative Strength Index (RSI): Near 30, indicating oversold conditions and a possible short-term rebound.
• Support & Resistance:
• Key support: ~$60 (historical demand zone)
• Key resistance: ~$75–$80 (previous consolidation area)
• Volume Analysis: High selling pressure, but institutional investors may step in at lower levels.
2. Fundamental Analysis March 2025
Nike remains a global leader in the sportswear industry, but recent headwinds have impacted on its financial performance.
Key Financial Metrics (Q3 2025)
• Revenue: $11.3 billion (-9% YoY)
• Net Income: Declining due to lower sales and margin compression
• EPS: Lower than expected, prompting downward revisions by analysts
• Dividend Yield: ~2.3%, with 23 consecutive years of dividend increases
• Debt-to-Equity Ratio: ~0.6, indicating moderate leverage
• Price-to-Earnings (P/E) Ratio: Lower than historical averages (~18–22x), making it relatively undervalued compared to its long-term trends
📈 Strengths:
• Brand Power & Innovation: Nike’s brand remains dominant, and new product lines (e.g., Pegasus Premium, Vomero 18) are receiving positive feedback.
• Global Reach & Direct-to-Consumer (DTC) Shift: Strong e-commerce presence, which could improve margins over time.
• Dividend Growth: 23 consecutive years of increases make Nike attractive to long-term income investors.
📉 Weaknesses & Risks:
• Declining Sales: A 9% revenue drop YoY, with a 17% decline in China—a crucial market.
• Tariff Concerns: New U.S. tariffs on Chinese imports could impact profit margins.
• Competitive Landscape: Adidas, Puma, and newer brands (On Running, Hoka) are gaining market share.
• Macroeconomic Uncertainty: Consumer spending on discretionary goods remains weak.
3. 5-Year Price Prediction (2025–2030)
Year Price Range Prediction
2025 $55 – $85 (high volatility, potential recovery)
2026 $75 – $100 (rebound if sales improve)
2027 $90 – $120 (growth phase, innovation & DTC strategy gains traction)
2028 $110 – $140 (bullish market conditions, brand strength)
2029 $130 – $170 (potential all-time highs if fundamentals align)
2030 $150 – $200 (long-term upside if Nike maintains market dominance)
Conclusion: Buy, Hold, or Sell?
• Short-Term (2025–2026): High risk, potential upside if Nike stabilizes its sales and margins.
• Mid-to-Long Term (2027–2030): Likely strong recovery, given Nike’s brand strength, innovation, and historical growth.
• Best Strategy: Dollar-cost averaging (DCA) for long-term investors; traders may wait for a confirmed reversal.
⚠️ Disclaimer:
This analysis is for informational purposes only and should not be considered financial advice. Stock market investments carry risks, including the loss of capital. Investors should conduct their own research or consult with a financial advisor before making investment decisions.
Swooshing Back?Nike Inc. (NKE) is currently testing the bottom of a significant weekly gap around the $66 level. A breakout above the $72 level could signal further strength, positioning the stock to target the $88.66 resistance. This trade setup offers an attractive risk-to-reward ratio, with a stop-loss set at $59.30 to manage downside risk.
The Relative Strength Index (RSI) for NKE was at 29.3 on March 21, 2025, indicating oversold conditions and a potential for a bounce.
Analyst sentiment remains positive, with a consensus rating of "Moderate Buy" among 32 analysts. The average 12-month price target is $87.38, indicating a potential upside of approximately 31.3% from the current price of $66.54.
This combination of technical indicators and positive analyst sentiment supports a bullish outlook for NKE, with a potential move toward the $88.66 resistance level.
NKE LongEveryone appears to be saying Nike is dead. Hmm wonder if it catches some relief here…either that or we trend lower to 60s or 50s
Nike ($NKE): Just Bought the Dip (and New Shoes)!Nike stock is at its lowest price in 5 YEARS. This could be the best sale since the clearance rack at the Nike outlet!
Nike NYSE:NKE stock is now at a 5 year low, and I don't see it going much lower from here. Here are some important facts about Nike:
Stock is at a 5-year low despite sales increasing from $37 billion to $51 billion and income doubled.
Down 63% from all-time high, despite good fundamentals.
P/E ratio is at 22. The lowest since 2018.
Forward P/E is at 33, which = growth expectations.
Price to sales is at 2.2
The price to book is at 7.6, the lowest since 2017.
EV/Sales is at 2. The lowest since 2017.
Technical indicators are signaling oversold and the price is at a support level.
All in all, it tells me that Nike is now the cheapest it has been in almost 8 years.
Nike risks and issues:
Inventory is high worldwide, and inventory movement has been slowing down.
Although high, inventory is lower than in 2022 and 2023.
Consumption might still suffer this year in the US due to austerity.
It seems that many analysts don't like the stock because sales (although growing) are growing less than expected, the business in China is slower than expected, and there is a high inventory.
Despite the issues above, what I see is an iconic brand selling at a 50% discount. Sales are up, income is up, ratios are looking good, and the company continues to be a great business, but the stock is selling at a discount. Nike will definitely not go out of business.
This is a good example of buying value at a good price!
Nike is already part of my portfolio (it has been since the Covid crash), but I'm now adding more.
If I were to start investing now, I would start with a little DCA.
Similarly to all my stock investments, I see Nike as a long term holding.
But honestly, I see Nike as an iconic brand on a 50% OFF clearance sale—too good to resist.
I went straight to the Nike store and bought two pairs of sneakers to help flush out that excess inventory. As a proud shareholder, I'm confident I'll see at least $0.01 back in dividends from my shopping spree! 😅👟
Quick reminder: This is my investing journey, not financial advice! 😊
NKETrending down, but at bottom of channel - good area to start accumulating for the inevitable short squeeze
