Media Prima Bhd. is an investment holding company, which engages in the provision of commercial television and radio broadcasting solutions. It operates through the following segments: Omnia, Broadcasting, Outdoor Media, Print Media, Digital Media, Home Shopping, and Corporate and Others. The Omnia segment offers advertising solutions, marketing, and sale of advertisements across media platforms, covering broadcasting, print, advertiser content, and digital. The Broadcasting segment includes commercial television and radio broadcasting. The Outdoor Media segment consists of outdoor advertising space and related outdoor advertisement production services. The Print Media segment involved in printing, publishing, distribution, and sale of newspapers. The Digital Media segment refers to digital content creation and online advertising services. The Home Shopping segment manages a home shopping network. The Corporate and Others segment covers activities of other operations of the group that are not presented separately, such as feature film production, music recording and production, and talent management of artistes. The company was founded on November 27, 2000 and is headquartered in Kuala Lumpur, Malaysia.