NIP Group, Inc. is a digital entertainment company created for a growing global audience of gaming and esports fans. It engages in talent management, event production, hospitality, and game publishing businesses. Its business portfolio includes the following: esports clubs Ninjas in Pyjamas and eStar Gaming; digital sports talent agency, eStar Entertainment; event production and content services provider, MAG Studio; and esports and concert event organizer, DragonV. NIP Group has operations in Sweden, China, Abu Dhabi, and Brazil, and its esports rosters participate across multiple game titles. The company was founded by Yau Kwan Ho and Hicham Chahine on February 5, 2021 and is headquartered in Stockholm, Sweden.