Priority Technology Holdings, Inc. engages in the provision of merchant acquiring and commercial payments solutions with a platform of micro services that activate and monetize vertically specialized merchant networks. It operates through the following segments: SMB Acquiring Solutions, B2B Payables, and Enterprise Payments and BaaS. The SMB Acquiring Solutions segment offers full-service acquiring and payment-enabled solutions for B2C transactions, leveraging Priority's proprietary software platform, distributed through ISO, direct sales, and vertically focused ISV channels. The B2B Payables segment refers to market AP automation solutions to corporations, software partners, and industry FIs. The Enterprise Payments and BaaS segment focuses on embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. The company was founded by John V. Priore on April 23, 2015 and is headquartered in Alpharetta, GA.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company