Momentum Stock: Elf BeautyELF Beauty Inc is a cosmetics company that offers a range of beauty products primarily for young adults. Their product line includes makeup, skincare, and other related beauty accessories, positioning themselves as a value-oriented, high-quality brand.
Price Performance
Looking at their stock price performance, ELF Beauty Inc has shown robust growth over the past few years. The current price stands at $90.14, marking a substantial increase from its earlier values, as reflected by its impressive 1-year gain of approximately 281.63% and 5-year gain of 350.70%. Its 6-month gain and year-to-date gain are also notable at 68.33% and 60.48%, respectively, indicating sustained and consistent upward momentum.
Relative Strength Index Analysis
The company's relative strength index (RSI) stands at 53. The RSI is a momentum indicator that measures the speed and change of price movements. An RSI value of 70 or above indicates that a stock might be overbought and possibly due for a price correction, while an RSI value of 30 or below could imply that the stock is oversold and might be undervalued. An RSI of 53 for ELF Beauty Inc suggests that the stock is neither overbought nor oversold at the current price level.
Financial Highlights Analysis
ELF Beauty Inc has a market capitalization of approximately $4.78 billion and an EBITDA of $79.6 million. Its Price to Earnings (P/E) ratio is high at 103.092, which may suggest overvaluation, but this can be justified if the company’s future earnings growth is strong. Moreover, the PEG ratio of 2.03 indicates that the company's earnings are expected to grow at a decent pace. The company's profit margin stands at 9.43%, reflecting its ability to generate profits from its revenues. The return on equity (ROE) at 13.56% indicates that ELF Beauty Inc is utilizing its investors' funds effectively.
Valuation Analysis
A closer look at the company’s valuation metrics reveals that the Trailing PE is considerably high at 103.092 while the Forward PE is significantly lower at 45.8716, indicating expectations of improved earnings. The price-to-sales ratio (P/S) of 6.43 and price-to-book ratio (P/B) of 8.35 suggest a relatively high valuation, which can be justified if the company maintains a steady growth trajectory.
Share Statistics and Technical Analysis
There are about 53.3 million shares of ELF Beauty Inc outstanding with approximately 49.9 million floating in the market. The Beta value of 1.5039 suggests that the company’s stock price is relatively more volatile than the overall market. This high beta might offer potential for higher returns but also poses a higher risk.
Dividends and Splits
ELF Beauty Inc does not currently pay dividends, which is not unusual for growth-oriented companies that prefer to reinvest earnings back into the business to fuel further expansion.
Analyst Recommendations and Forecasts
The analyst sentiment towards ELF Beauty Inc is generally positive, as represented by an average rating of 4.0769 out of 5. This rating is a composite score, reflecting the views of 13 analysts in total. A closer examination of individual recommendations reveals that five analysts have issued a "strong buy" recommendation, four analysts have recommended a "buy," while four analysts have suggested a "hold" for the stock. Importantly, no analysts have recommended a "sell" or "strong sell," underscoring the overall optimistic outlook.
The target price set by Wall Street analysts is $97.1, which indicates a potential upside of around 7.7% from the current price of $90.14. The favorable difference between the current price and the target price, combined with the generally positive analyst sentiment, suggests that the market professionals see potential for further growth in ELF Beauty's stock. However, it is always important to keep in mind that these are forecasts and not guarantees, and the actual performance could differ based on a variety of factors.
Major Shareholders
Major institutional shareholders include BlackRock Inc, Vanguard Group Inc, and State Street Corporation. Recent changes in share ownership reveal mixed trends, with some institutions increasing their holdings while others have decreased. It is worth noting that high institutional ownership can often be a positive sign, but it's also important to consider the trend of ownership changes.
Insider Trading Analysis
Insider trading activity can offer valuable insights into how those most closely associated with a company view its potential. Looking at the recent insider trading activities for ELF Beauty Inc, there has been a mix of buying and selling activity over the past 12 months. However, the overall net activity suggests a relatively neutral stance, and therefore, it is difficult to draw firm conclusions based on this alone.
Overview
Overall, ELF Beauty Inc has demonstrated strong growth and performance in the past, with its stock price reflecting this success. The company's financials are robust, and it seems to be positioned well for future growth. The company's valuation may seem high, but considering the strong growth in the cosmetics and beauty industry, it could be justified. Furthermore, a positive analyst outlook points to potential future gains.
However, it is important to remember that while the analysis presented here provides a comprehensive overview of the company, potential investors should always conduct their own due diligence and consider their individual risk tolerance and investment goals before making investment decisions.
Short Term Outlook
In terms of any kind of short term entry, the stock has had a pretty strong pullback and you would need to wait to see if it turns around. We are coming up to earnings so I would definitely want to wait to see how that plays out before making any purchasing decisions.
I would pay particular attention to any upwards movement on both the RSI and MACD for any kind of confirmation. For downside risk management, a trailing stop loss of around 12% would have kept you in most of this trade. If it broke below that it could have been a good sign to exit and look for a new entry when the trend resumed.
As always how you interpret and decide to act on any results is up to you. This is just data not financial or trading advice and past performance is in no way any guarantee of future performance. Think of it as a way to spot stocks you might be interested in and can add to your watch list and perform further research on and or discuss with your broker.
Again. Not trading advice . Industries and companies change. Trends can end. Do your own research / discuss it with your advisor, but might be one to watch.
ELF trade ideas
May 30th , 2023 , NAK ACCOUNTS UPDATE Seem to be making some ground , crossing my fingers for some sideways rest on market and maybe might be seeing a higher low set on these accounts equity curve , to set us up for a move out of the range.
As said before I am going to try to stick to regular monthly updates on these two accounts , good or bad .
Tried to draw on some Trend lines over the account pics but didn't seem to work so well ...
ELF Entry, Volume, Target, StopWhen price clears 97.03
With daily volume greater than 1.27M
Target: 105.00 area
Depending on your risk tolerance: 94.39 gets you 3/1 Risk/Reward.
Earnings: May 25th
This trade idea is not trade advice. This idea is strictly based on my ideas and technical analysis. Not due diligence or fundamental analysis was performed while evaluating this trade idea. Do not take this trade based on my idea, do not follow anyone blindly, do your own analysis and due diligence. I am not a professional trader.
ELF , LONGThis is one of the strongest stocks in the market right now with three open 2/2 gaps , more than qualifies as a TT's name too .
Personal note on my recent behavior , know thyself....
After getting bearish and shorting the 50sma loss on TQQQ, The market proved me wrong . Instead , providing wedge pops on TQQQ / QQQ .
That puts the market back into GTM and requires me to 1) buy tqqq in a specialized account ( not posted but you can bet I do so whenever there is a signal rain or shine ) 2) I am required to buy stocks , at least one ( assuming I have a valid signal ) .
I certainly don't like the news about the banks and essentially what was a bailout and one side of me wants to expect a bit of a black swan news event here , but that doesnt matter , all that matters is that I follow my strategy , and it says BUY. At least a little .... So I added one full position of ELF today and concentrated on TQQQ in separate account .
I also decided not to short in the future because even though I know it can work to make money , I didn't like being negative on the market and I especially didn't like getting stopped on my TQQQ short in the morning and having to buy TQQQ in dedicated account on the close of the same day , in between that time or really right after the stop out on my TQQQ short I was very tempted ( unexpectedly might I say ) , to buy TQQQ with a stop under the low of day near the open , but my strategy is to take my positions at the close . So that would have been impulsive and wrong and would have skewed my trading results of the swing trade Strat .
I believe those emotions were primarily caused by the short I took , although it was a valid signal taken at end of the day , the after-effect made me want to take impulsive actions , which I have done before but have gotten much better at controlling the emotions and usually I don't feel that way now in year three three of my journey . So , that made the decision simple , no more shorts in my swing trade account allowed ( I post every one of my swing trades on TV for me to use as a journal of sorts ) .
e.l.f. Beauty - Nice steady runnere.l.f. Beauty, also known as e.l.f. Cosmetics, is a cosmetics company that offers a wide range of affordable and high-quality beauty products. The company's name stands for "eyes, lips, face," which reflects its focus on makeup products designed for these facial features. e.l.f. Beauty's product lineup includes cosmetics, skincare items, makeup brushes, and various beauty tools.
The brand is known for its cruelty-free products, meaning they do not test on animals or use animal-derived ingredients. e.l.f. Beauty's mission is to provide accessible and affordable beauty products that allow everyone to enhance their natural beauty without breaking the bank. The company has gained popularity for offering quality products at lower price points compared to other cosmetic brands in the market.
From a technical point of view, an entry might be expensive at this stage. I'd wait for an RSI pull back to the mid 50's and wait for it to head back up again - or get much closer to its 50 day MA or the SuperTrend line and head back up.
Might be worth a watch.
April 17 2023 - Nak Accounts update I am doing something new , I am going to do a monthly update on some live account trading results , these are real accounts with real money and this is about year 3.5/4 for me as a person that decided they wanted to jump down the rabbit hole that is trading . I am nowhere near being a master , probably never will be but one thing is for sure , I love this game , winning, losing, all of it .
So, I'm doing something that makes me actually a little uncomfortable, lol , I am opening up a private part of my journey to you guys and I have decided to actually post a monthly update of 2 of my accounts . I have two I am going to start sharing because they are slightly different versions of trading .
The fast account is all the trades I post on TV, if I post a trade , I am buying it with that account . The risk is consistent for each trade and the signals are very consistent too . I risk 1.43% per entry and go through several stages to de risk , a good trade can have up to 4 transactions and the system is constantly updating . I post the entries but not he management of trades , with the exception of marking them as closed when I am finished ( but sometimes this is late ) .
The slow account uses a similar entry tactic but those trades I do not post and it has different risk management , it also trades way way less and focuses on only one name . I keep this strategy off of TV at this time , but I will say how it works (or doesn't work sometimes lol)
Uses Wedge pop entry, sell 1/3 at 2R , stop same , sell balance on DWD.
This account also risks 3% a trade and only averages around 18 trades in a whole year , hence the description ( SLOW )
As you can see the slow account is slightly outpreforming the fast one , I look forward to sharing future updates .
I think that more traders should share their real accounts, (especially ones without several years of positive expectancy performance to back them up , AKA me ). It's an honest way to prove your system either works or does not and it also it helps other to see just how many losers there are in a winning formula and that most winners have losing months . This period btw is the worst my batting average has been since I started to track it in early 2022 . I am at 25%
BA right now , but proper risk management has helped to protect me . That being said I would love to have more trades work out to build a larger profit cushion , lots of the current profit is unrealized and a market pullback to put me back in the red for sure .
In the future I may also start a day trading version but for now I plan on doing a monthly update on results , and I hope to keep it up for 2023 and follow up with year end trading stats based on the year of data . This will probably not be something I do forever but I would like to stick with it for 2023 at least and go from there .
And yea ,I should add , I really don't know what I am doing , I am definitely not a pro , but I am determined and I have become a pretty good loser these last few years ;)
I lost a lot of money in 2020 and 2021 , and only a tiny bit in 2022 ( but generated a positive expectancy) . Maybe might be on to my first green year , time will tell :) Could be red too though !
Either way i'll still be at it probably just like many others that have the trading bug and so with that being said time to press that blue button ~
Next month when I update this it will be more point form , just pictures , some notes , less chatter .
ELF D1 - BO failure with volume“Discipline is only difficult when you look at it as something unenjoyable. When you re-frame cutting losses and celebrate avoiding a large loss and freeing up capital for a better trade, suddenly having discipline becomes second nature and being undisciplined becomes painful.” ~Mark Minervini~
ELF D1 - strong, but BO is too risky, wait for PB“Discipline is only difficult when you look at it as something unenjoyable. When you re-frame cutting losses and celebrate avoiding a large loss and freeing up capital for a better trade, suddenly having discipline becomes second nature and being undisciplined becomes painful.” ~Mark Minervini~
Cosmetic company shortI see a short opportunity here because the p/e is too high for a product that doesn't need to be purchased. Beauty products are not something that will be selling with millions of Americans getting priced out of life. Sorry to say, I need the money and if I have to short luxury consumables to pay rent I will. I have a put that expires in May, should be plenty of time for the interest rates to press down the non essential markets. The reason they have been doing so well lately is because they sell cheaper products of similar quality to more spendy products, but they have done so well I don't know if they can justify the valuation for long in this inflationary depression/recession.
REVIEW $ELF STOPPED OUTHere is a review of my stopped out trade review on $ELF with a 1:3 risk to reward thesis.
Bearish
Fundamental
- High PE
- Negative PEG
- Negative P/ FCF
- One must note beauty and cosmetic related products are always top of the chart in the online business / Lazada / Shopee
Technical
- Price broke down 2 years upward trend line with a long wick rejected
- Momentum theory indicator was seen under the water
- Price further broke down forming a M top / channel
Entry idea
- Entry idea was based on few confluences
- Rejection / retest of the trend line
- Rejection on 0.5 fibo
- Price below 200 MA
Stop loss set on 0.786 fibo level which within 1% of my trading capital and got stopped out.
Trading performance should always be based on how well you trade on the outcome of a single trade.
Cheers and happy weekend to all traders!
Eyes, Lips, Face!Not a cruelty-free, vegan beauty company ELF, which makes the best primers on the market, beating its Q1 earnings estimate by 7 cents a share! Yes, indeed. In fact, they've beat earnings estimates four out of the last five quarters.
This low-cost drug store brand is eating up market share with its consumer-friendly price points and awesome products. As women emerge from their homes, they are putting on make-up again, and this brand is taking off, returning over 78% in the last year, beating out well-established brands like Estee Lauder.
Got dark under-eye circles? May I suggest their camo concealer? And a few shares to go with that as the company rides its 50-day EMA like the bull it is?
This is not trading advice. I use their make-up and own shares in the company - I like them that much. But, you do you!