ELF trade ideas
Eyes, Lips, Face!Not a cruelty-free, vegan beauty company ELF, which makes the best primers on the market, beating its Q1 earnings estimate by 7 cents a share! Yes, indeed. In fact, they've beat earnings estimates four out of the last five quarters.
This low-cost drug store brand is eating up market share with its consumer-friendly price points and awesome products. As women emerge from their homes, they are putting on make-up again, and this brand is taking off, returning over 78% in the last year, beating out well-established brands like Estee Lauder.
Got dark under-eye circles? May I suggest their camo concealer? And a few shares to go with that as the company rides its 50-day EMA like the bull it is?
This is not trading advice. I use their make-up and own shares in the company - I like them that much. But, you do you!
ELF signals beautiful breakoutWhile UlTA has a terrible performance ELF has powered higher on great volume and strong momentum.
Entry level $18.50
Price target $ 20.50
Bullish volume | rsi breaking out | MACD and histogram bullish.
Moving averages providing strong support.
Short interest 9.8% , when will the pain get to much?
Company profile
e.l.f. Beauty, Inc. is a holding company, which engages in the provision of cosmetic and skin-care product. It operates through the U.S and International geographical segments. The company focuses on the e-commerce, national retailers, and international business channels. Its product portfolio includes eyes, lips, face, kits, tools, and skin care categories. The company was founded in 2004 and is headquartered in Oakland, CA.