ATRenew Inc. is a consumer-oriented single service provider focused on sourcing electronic devices. It operates and manages a platform for pre-owned consumer electronics transactions and services. Its platform standardized and digitalized the mobile phone market by creating inspection, grading, and pricing processes. It procures its supply of pre-owned consumer electronics; processes devices for resale using proprietary inspection, grading, and pricing; and distributes processed devices to a variety of purchasers. It transacts with consumers and small merchants at both the supply and demand sides. The company was founded by Xue Feng Chen in 2011 and is headquartered in Shanghai, China.