2/26/25 - $zvia - Only bev company on my radar2/26/25 :: VROCKSTAR :: NYSE:ZVIA
Only bev company on my radar
- bought a 6 pack of the cola flavor y day in anticipation of some px action (like we have today) and to have first-hand conviction if/when
- this is a one of a kind. while they operate in the ostensibly hyper-competitive soda/ cola category, they are not fake flavoring, not dying the liquid and MOST IMPORTANTLY are using stevia and NOT ____ose (fake sugars that f up your gut IYKYK).
- product tastes great. i think they could work on the can being more exciting (i remember when CELH had this issue 10+ yrs ago).
- but they're growing from 800 walmarts to over 2k this year. they're launching some great new spring/summer flavors. variety packs will drive sampling.
- this is not a size up and YOLO stock just bc they've got some growing pains in the 1H of this year, still burn a bit of cash (but have 30 mm of net cash) on the balance sheet.
- i think Amy (the CEO) sounds bright. so willing to give her a chance in my book.
- this is a 1% position and i won't be trading it around. y'day i made some aggressive moves, deployed cash. this AM i went back to a ton of cash, preferring heavy core positions NXT > OBTC > UBER > TSM... but i'm open to incubating stuff. like NICE, like XYZ, like BLDE. y'day (but now closed entirely after the move) was BTDR.
- reason i write all this is to say, put it on your watchlist. this is a potential breakout situation as retailers carve out MAHA (make america healthy again) stands and Zevia is well-positioned to keep gaining share in shelf, consideration and consumption.
- at sub 80 mm enterprise value (when you take out net cash), it's almost amazing to me someone doesn't just outright buy this out. i usually don't use that as a reason to own a stock, but i think all else equal, given the momentum at WMT and others and what i believe is a breakthru flavor w stevia (a v hard to work with ingredient for bev companies - i know first hand - and get right)... there's a floor on this, probably in the high $1's. and the upside is... well... look at $celh.
whatchu think anon? grab one when you're out and LMK what you think!
V
