BORG fundamentals

Bjorn Borg AB engages in the design, production, and sale of clothing, footwear, and accessories. It operates through the following business segments: Wholesale, Consumer Direct, Distributors, and Licensing. The Wholesale segment operates in Sweden, Finland, the Netherlands, Belgium, Germany and England for apparel and underwear as well as in Sweden, Finland and the Baltic countries for footwear. The Consumer Direct segment focuses on direct sales to consumers through its concept stores and outlets as well as online. The Distributors segment consists of sales to external distributors of product groups developed. The Licensing segment includes royalty revenue from licensees and expenses for the Group associated with the licensing operations. The company was founded in1989 and is headquartered in Stockholm, Sweden.