HM_B trade ideas
H&M - Short term. Hoping to break roofH&M will soon release their new collection of clothes, a collaboration with ''Menwithclass'' who has nearly 5 million instagram followers. This means a lot of marketing on social media for their webshop, and also a lot of more sales. I expect they'll break the trend-roof in the near future.
Good long term buy in H&MTechnical: The support resistance is getting testing at 170 and the bottoms are consistently getting higher. H&M is a good long term hold in an increasing trend. Once it breaks out above 170 it will reach higher levels.
Fundamental: H&M digital turn-around and finacial reports shows signs of improving into an omni channel future with ecommerce in place. The investsments made are now starting to show.