Symmetry Group Ltd. operates as an interactive marketing company. It engages in providing digital strategy, consulting, transformation, digital commerce, data science, mobility, and retail and research services. Its operating segments include Transformation, Interactive Marketing, Digital Commerce, and Mobility. The Transformation segment offers data sciences, digital strategy, website, software & application development, IoT devices, and technology & digital consultancy. The Interactive Marketing segment provides marketing of products and services through interactive mediums such as websites, mobile phones, and digital out of home displays. The Digital Commerce segment offers advisory and hands-on support to clients providing advanced digital commerce services for online businesses, marketplaces and general websites. The Mobility segment allows customers to collect essential data through various touchpoints using mobile applications, SMS and voice solutions. Symmetry Group was founded by Sarocsh Ahmed and Adil Ahmed on February 3, 2012 and is headquartered in Karachi, Pakistan.
