PLANB fundamentals

Plan B Media Public Co. Ltd. engages in the provision of media services and consultation on media planning, marketing, and content development. The firm's business categories include transit, digital, in-store, online, classic, mall, and airport media. It operates through the Sport Marketing and Artist Management segments. The Sport Marketing segment consists of football, boxing, international broadcast, esports and online gaming, and running sports. The Artist Management segment refers to music marketing business into Artist Management, leveraging content promoted through out-of-home media to strengthen connections between brands, services, and target audiences. The company was founded by Palin Lojanagosin on March 11, 2005 and is headquartered in Bangkok, Thailand.