Best World International Ltd. is an investment holding company, which engages in the distribution of nutritional supplement products, personal care products, and healthcare equipment. It operates through the following segments: Direct Selling, Franchise, and Others. The Direct Selling segment comprises of sales to customers through retail and online channels in Singapore, Malaysia, Indonesia, Thailand, Taiwan, Hong Kong, Vietnam, Myanmar, Philippines, Korea and Australia. The Franchise segment includes sales to independent third parties who are permitted to establish and operate BWL Lifestyle Centres in People's Republic of China and distribute the products under franchise agreements. The Others segment focuses on the sales to customers at retail price through retailers in the Myanmar. The company was founded by Beng Mui Hoan and Nee Moi Tan on December 11, 1990 and is headquartered in Singapore.