M. Yochananof & Sons (1988) Ltd. engages in retail marketing and trade in the field of food and related products. It operates through the Food Retail and Other segments. The Food Retail segment deals with the marketing and retail trade in the food sector including fruits, vegetables, drinks, cheese, bread, meat, fish, cooked food, and household products. The Other segment includes activities of Cheap Stock brand supermarket chain. The company was founded by Mordechai Jochananov and Ilana Jochananov on December 15, 1988 and is headquartered in Rehovot, Israel.
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