Hotman Co., Ltd. engages in franchising business which includes businesses that operates car accessories, used car buy and sell, DVD and CD rental and sell, and amusement stores. It operates through the following segments: Yellow Hat, TSUTAYA, UP GARAGE, and Others. The Yellow Hat segment offers sales, installation, inspection, and maintenance of car related products. The TSUTAYA segment handles the rental and sales of digital video disk (DVD) and compact disk (CD). The UP GARAGE segment offers second hand cars. The Others segment includes Daiso, self-entertainment, and insurance revenue businesses. The company was founded by Nobuyuki Ito in January 1973 and is headquartered in Sendai, Japan.