Hatena Co., Ltd. is engaged in the Internet related business that specifically provides user generated content (UGC) services. Its operations are carried out through the following divisions: Content Platforms, Content Marketing and Technology Solutions. The Content Platform division provides a platform that can send and diffusion of content such as text or image. The Content Marketing division helps to carry out marketing activities through the content transmission of other companies on the net. The Technology Solutions division provides accumulated technology services. The company was founded by Junya Kondo on July 19, 2001 and is headquartered in Kyoto, Japan.