Happinet Corp. engages in the development and marketing of toys, audio-visual software, and video games. It operates through the following segments: Toy, Visual and Music, Video Games, Amusement and Logistics Function. The Toy segment handles the sale of toys, playthings, trading cards, and miscellaneous goods in e-commerce, specialty, convenience, and department stores. The Visual and Music segment deals with the planning, manufacturing, and sale of audio-visual software. The Video Games segment includes the planning, development and sale of video game software and hardware in retail, specialty, and convenience stores. The Amusement segment operates toy vending machines and provides amusement facility related products. The Logistics Function segment engages in the business of logistic services. It also engages in the sale of arcade game equipment. The company was founded by Hiroshi Kawai on June 7, 1969 and is headquartered in Tokyo, Japan.