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POSSIBLE BUYS ON NIKE💡 Today we analyze Nike (NKE) Nike is a solid company in a downtrend, approaching a key resistance and the bearish trend line at $100. Breaking this barrier could signal a recovery. 1. Operational Strength: Nike leads the sports sector and its digital channel continues to grow. 2. Global Expansion: Its focus on sustainability and technology gives it an advantage. 3. Technical Opportunity: Breaking $100 would confirm a possible trend change. 4. Risks: It is crucial to wait for technical confirmation and consider external factors such as inflation and changes in consumption. This analysis is not an investment recommendation.
NYSE:NKELong
by AnalisisDeBolsaDiario
Technical Analysis of Nike (NKE)Looking at Nike ’s stock on a monthly timeframe, we can clearly observe that it has been in a downtrend since November 2021, following the formation of a Double Top pattern, confirmed by the development of a Shooting Star candlestick. The downward movement has currently paused at a support level (SUP) in the $70 area, where the stock has shown a reaction. At the moment, the stock is trading near a crucial volume level, the Point of Control (POC). Above this level, up to $110, there are significant volumes that could make upward movement more challenging. Bullish Scenario For a bullish scenario, the stock needs to break above the current POC level and the descending trendline. The first target could be the resistance (RES 1) around $110. If it successfully breaks through this resistance with strength, the second target could be the $130 area (RES 2), which has acted as both support and resistance in the past. Bearish Scenario However, if the stock lacks the momentum to break through the POC and the entire high-volume area up to RES 1, the downtrend could continue, with the next support (SUP1) located around the $50 area. This analysis outlines both bullish and bearish scenarios for Nike's stock, offering a clear view of the key price levels to watch.
NYSE:NKE
by Giovanni_Bandini
Nike's Sales Drop by Nearly a Billion Dollars During the OlympicNike's shares fell for the fourth consecutive time following the financial release, but this correction was less pronounced than in previous instances. Although the Company narrowly met its revenue targets and failed to offer positive signals for the future, it appears investors believe that the primary negative factors have already been factored in. Furthermore, the new CEO has garnered a degree of "trust credit" from stakeholders. However, the true impact of the report will only become evident today. Quarterly revenue declined by 10% y/y to $11.6 billion, slightly missing consensus forecasts but aligning with the guidance issued three months prior. Regionally, domestic and EMEA sales faced the steepest declines, dropping 11% and 12% y/y, respectively, which is much worse than a quarter ago. In contrast, sales in China, which represent 15% of total sales, declined by only 4% y/y, defying more pessimistic expectations. This quarter marks one of the most challenging periods Nike has faced in years. The Company is witnessing a significant erosion of its market share across critical markets and segments. Apparel and footwear sales have plummeted by 11% y/y, a stark contrast to the previous quarter. Direct sales are down by 13% y/y, and wholesale segments have declined by 8% y/y. The initial signs of this downward trajectory were evident last winter, in December 2023, when a dismal financial report and earnings call led to a more than 10% plunge in share value. Yet the current situation appears even more dire, with no clear indication that the downturn has hit its lowest point. Not even the Summer Olympics, which typically boost sales through increased consumer interest in sportswear, managed to reverse this negative trend. During the recent earnings call, management acknowledged the underperformance of key initiatives like the Nike Direct and Nike Digital franchise programs, which saw a sales decline of nearly 15% y/y. The outlook remains grim, with management forecasting that this trend is likely to persist, projecting a double-digit drop in revenue for FY2025. Profit margins remain stable despite a dip in sales. The gross margin rose by 120 basis points to reach 45.4%, aligning with management's projections. However, demand creation expenses rose by 15% y/y, reaching $1.22 billion. Meanwhile, operating profit fell by 22% to $1.26 billion, even with a slight reduction in general and administrative expenses. As a result, the EBIT margin decreased to 10.9%, reflecting a decline of 1.6 percentage points compared to the previous year. Nike reported quarterly diluted EPS of $0.70, surpassing the consensus forecast of $0.52. A significant driver of the Company's EPS growth has been its share repurchase program. In the recent quarter alone, Nike repurchased 14.8 million shares for a total of $1.2 billion. To date, the Company has spent over $10 billion of its $18 billion share repurchase program. Following a comprehensive analysis of the financial report, we will revise the price target accordingly. Georgy Vashchenko, equity analyst Freedom Finance Global:
NYSE:NKELong
by FreedomHolding
Nike’s Q1 Earnings Beat Expectations, but Stock Dips 7.85% Nike Inc. (NYSE: NYSE:NKE ) recently reported its Q1 earnings, which beat Wall Street’s expectations, but the company’s stock has since dropped by over 7%. This decline was primarily driven by the company's decision to withdraw its full-year guidance and postpone its long-awaited investor day. Investors are now left grappling with several fundamental and technical concerns as Nike undergoes significant leadership changes and faces headwinds in its core North American market. Earnings Beat, Revenue Decline, and Leadership Transition Nike (NYSE: NYSE:NKE ) exceeded analysts' earnings estimates for Q1, reporting earnings of 70 cents per share versus the expected 52 cents. Despite this, revenue fell by 10%, driven largely by a steep 11% decline in North American sales. North America, Nike's largest market, has been a significant point of concern, with sales missing the mark amid lower digital traffic and weak consumer demand. The company’s net income dropped by 28% year-over-year to $1.1 billion, reflecting a broader slowdown. The most impactful development, however, was Nike's decision to pull its full-year guidance. The company cited a leadership transition, with Elliott Hill set to take over as CEO later this month, replacing John Donahoe. The withdrawal of guidance, along with weaker sales projections, has created uncertainty, leading to a 7.38% drop in pre-market trading. Adding to the uncertainty, Nike postponed its first investor day in seven years, heightening concerns over how the leadership transition will affect its long-term strategy and financial performance. Weaker Consumer Demand and Shrinking Margins Nike’s CFO, Matthew Friend, emphasized the challenging environment, citing weaker digital traffic and reduced retail orders for the upcoming spring season. The company has also faced shrinking margins, primarily due to higher markdowns in an effort to offload inventory. Gross margins fell by 1.5 percentage points, further pressuring profitability. The company now expects an 8-10% revenue decline in Q2, marking a significant drop from its earlier projections. Direct-to-consumer (DTC) sales fell by 13%, which has been a focus for Nike's growth strategy. The declining DTC sales add further pressure on its bottom line, as the company must now rethink its approach amid weaker-than-expected performance in both digital and retail channels. Technical Overview From a technical standpoint, Nike’s stock has been trading within a falling wedge pattern since its peak in November 2021. This classic chart pattern, characterized by converging downward trendlines, typically signals a bullish reversal once the stock breaks out. However, Wednesday’s sharp earnings-driven decline threatens to derail the recent upward momentum. Nike (NYSE: NYSE:NKE ) shares rallied more than 25% from the lower trendline of the falling wedge in recent weeks, reflecting investor optimism surrounding the leadership transition. However, the current selling pressure following the Q1 earnings could see the stock retrace to key support levels. Key Lower Price Levels to Watch The $85 level will be a critical support zone for Nike. This level is linked to multiple peaks and troughs on the chart, stretching back to 2018. If the stock falls below this support level, investors should be prepared for a potential retracement to $79, where the stock is likely to find buying interest. This $79 level is significant, as it is supported by a multi-year trendline dating back to June 2018, making it a crucial point for bulls to step in. Higher Price Levels to Watch for a Recovery On the flip side, if Nike (NYSE: NYSE:NKE ) manages to stabilize and resume its bullish momentum, key resistance lies at $96, just above the 50-week moving average. This level coincides with a countertrend high from June, which could be a point where short-term traders look to book profits. If Nike can clear this level, it could continue rallying towards $104, where the stock may encounter strong overhead resistance near the falling wedge’s top trendline. However, with significant uncertainty surrounding the company’s future earnings potential and the delayed investor day, Nike’s stock will need a strong fundamental catalyst to break through these resistance levels. Gap Patterns: Potential for Volatility Ahead Adding to the technical complexity, Nike’s stock chart shows a series of gap-down patterns that have yet to be filled. This suggests a high likelihood of volatility in the coming days and weeks. Historically, gap-down patterns tend to act as a magnet for price action, as stocks often attempt to fill these gaps during rallies. However, the recent series of failed attempts to fill these gaps suggests continued weakness, with sellers overpowering buyers at key price levels. Conclusion Nike’s Q1 earnings beat expectations, but the company’s decision to withdraw full-year guidance has created uncertainty that is weighing heavily on the stock. While the leadership transition brings some hope for a fresh strategic direction under new CEO Elliott Hill, the immediate outlook remains clouded by weak sales and shrinking margins. Technically, Nike’s stock is at a critical juncture, trading within a falling wedge pattern with key support at $85 and resistance at $96. Investors should closely watch these levels, as a break below $85 could trigger a deeper retracement to $79, while a breakout above $96 could reignite bullish momentum. In the near term, the stock will likely remain under pressure as investors digest the financial uncertainty and await further guidance from the company’s new leadership. With mixed reactions from analysts and several headwinds facing the company, Nike's path forward will not be straightforward.
NYSE:NKEShort
by DEXWireNews
$NKE NIKE | NIKE CEO RETIRES & PRICE RALLIES 9% - Sep 21st, 2024NYSE:NKE NIKE | NIKE CEO RETIRES & PRICE RALLIES 9% - Sep 21st, 2024 BUY/LONG ZONE (GREEN): $ DO NOT TRADE/DNT ZONE (WHITE): $ SELL/SHORT ZONE (RED): $ Weekly: Bearish Daily: Bullish 4H: Bullish NYSE:NKE price is now approaching the 88.00 - 89.00 level that was a previous support level (week of Apr01'24). Bearish momentum from Jun27'24 earnings broke this level. We are now revisiting it from a bullish rally that was spawned by the CEO retiring and a new one being appointed. The support, the break, and the retest are three visits to this level, which is why I'm now viewing it as a potential entry for trades. Keep an eye out for the Oct01 earnings call. This is what I would personally look at before entering trades, everything is subject to change on a daily basis and as I analyze different timeframes and ideas. ENTERTAINMENT PURPOSES ONLY, NOT FINANCIAL ADVICE! trendanalysis, trendtrading, priceaction, priceactiontrading, technicalindicators, supportandresistance, rangebreakout, rangebreakdown, rangetrading, chartpatterntrading, chartpatterns, spy, nike, nikestock, nke, nkestock, NYSE:NKE , nikeceo, nikeceoretires, nikeearnings, niketrend, nikelong, nikeshort, niketrade, nkeceo, newnikeceo, oldnikeceo, nikestockprice, niketradeidea, nikeearningsrelease, nikeearningstrade,
NYSE:NKE
by TonyAiello
1
Nike (NKE): Analysis and Expectations Ahead of EarningsWe have analyzed this stock in the past privately, but we never published it, and it's a shame because we anticipated lower prices but have no proof of it. Still, we are looking for lower prices on NYSE:NKE , as we are about to finish Wave 4, most likely between $93 and $106. NYSE:NKE will publish its earnings this week on Tuesday after market close. Heading into those results, the bar was low, as inflation keeps shoppers cautious. Some analysts have said that even if those results come in better than expected, Wall Street's reservations could be hard to shake. However, others believe that with a new CEO on the way, investors might cut the company some slack. So, the market might be ready for a push, but this sector is under much pressure as shoppers are finding it harder to spend money compared to previous years. It will be very interesting to follow NYSE:NKE and see if our outlook is correct or not. As shown in the chart, this scenario will be invalidated if the price breaks through $115.82. We foresee a good entry opportunity between $60 and $50, where the most traded volume of the last 9 years has been. We will update this stock when we know more. ✅
NYSE:NKELong
by freeguy_by_wmc
1
Nike Rose 10%+ on CEO’s Departure Plan. What Might Happen Next?Nike NYSE:NKE has had quite the rough go of it since peaking in late 2021, but gained some 10% in recent days after embattled CEO John Donahoe "decided" to retire -- sending a sigh of relief up and down Wall Street. What do fundamental and technical analysis say could happen next for the shoe giant’s stock? Donahoe had been under fire from investors for some time amid the stock’s problems, and Nike tapped retired NKE executive Elliot Hill to take over the outgoing chief’s jobs as president, CEO and board member. Hill previously held senior Nike management positions in North America and Europe before retiring in 2020. NKE shares immediately popped 8% in after-hours trading when the news of Donahoe’s replacement broke after the bell last Thursday (Sept. 19). Shares have moved up and down since then, but were trading at $89.29 as of Thursday afternoon, up 10.3% from the $80.98 that Nike closed at just prior to the Donahoe news. Of course, that’s still a far cry from the $174.38 that the stock peaked at intraday in August 2021. Nike’s Fundamental Analysis NKE plans to release its fiscal Q1 earnings on Oct. 1 after the bell, and the Street is looking for $0.52 of GAAP earnings per share and $11.64 billion of revenue. That would compare with $0.94 of GAAP EPS on $12.9 billion of revenues in the same period last year. Investors will take a close look at Nike’s latest performance both home and abroad, particularly in China. Of the 16 sell-side analysts that I’ve seen who cover Nike, all of them have cut their earnings estimates since the current quarter began. JP Morgan placed Nike on its “Negative Catalyst Watch” last Friday, with its well-known analyst Matthew Boss lowering his earnings forecast for the upcoming release to $0.48 per share from a previous $0.52. Boss also cut Nike’s target price to $80 from an earlier $83. As recently as this spring, Boss had a $122 target price on the stock, which he’s rated as “Neutral” since June. That said, Boss has only a two-star ranking on TipRanks out of a possible five stars. Telsey Advisory’s Joe Feldman -- who gets five out of five stars on TipRanks -- recently reiterated his “Buy” rating on NKE, with a $100 price target. Despite Nike’s problems over recent years, the company’s operating and free cash flows appear to remain strong, as does its balance sheet. So, Hill looks like he’s not exactly taking over a broken company, just a damaged business. There can be a big difference between the two. Nike’s Technical Analysis Now let’s look at the company’s technical picture, beginning with Nike’s one-year chart: Readers will see that from July into August, the stock developed a smallish “triple-bottom” pattern, denoted with the zig-zagging purple line in the chart above. That could be taken as a bullish signal, or at least as a basing period of consolidation. The stock then rose throughout August and into September with gains in the broader market until gapping higher last week on the CEO shake-up news. We can also see that Nike has already retaken its 50-day Simple Moving Average (the blue line in the chart above) and the 23.6% Fibonacci retracement level of its December-through-July sell-off (as denoted by the second-from-lowest black line). In fact, Nike is now nearing the more common 38.2% Fibonacci retracement level (the third-from-the-bottom black line). That would put the stock at $90.85. If NKE gets there, it would next face an unfilled June gap at $93.15, followed by the all-important 200-Day Simple Moving Average (the red line above) at $92.93. In other words, Nike could soon be held up by whole lot of resistance … or accomplish a great deal technically in a short timeframe by breaking through the above levels. Readers will also see that Nike's Relative Strength Index (the gray line at the top of the chart above) is now at 72.79 -- which appears to be somewhat overbought, but not necessarily a “rally killer.” Meanwhile, the stock’s daily Moving Average Convergence Divergence -- or “MACD,” denoted by the black and gold lines and blue bars at the chart’s bottom -- is looking considerably bullish, with all three of its components above zero. Importantly, Nike’s 12-Day Exponential Moving Average (or “EMA,” the black line above) is running above the 26-Day EMA (the gold line), while the Nine-Day histogram’s EMA (the blue bars) remains positive. All of those conditions are historically bullish when they appear in conjunction with one another. Now let’s zoom in and look at Nike’s chart for the past roughly six months: You can see that a moderately shallow cup-with-handle pattern (sometimes referred to as a “saucer-with-handle” pattern) formed around July, as denoted by the light-blue shading above. This pattern -- which is historically a bullish set-up -- has an $85.50 pivot point. When discerning technical patterns, we look for such pivot points. Historically, they’re spots where a stock’s upward move might accelerate on momentum -- or if unsuccessful, could see the stock reverse course. This article discusses technical analysis, other approaches, including fundamental analysis, may offer very different views. The examples provided are for illustrative purposes only and are not intended to be reflective of the results you can expect to achieve. Specific security charts used are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Past investment performance does not indicate or guarantee future success. Returns will vary, and all investments carry risks, including loss of principal. This content is also not a research report and is not intended to serve as the basis for any investment decision. The information contained in this article does not purport to be a complete description of the securities, markets, or developments referred to in this material. Moomoo and its affiliates make no representation or warranty as to the article's adequacy, completeness, accuracy or timeliness for any particular purpose of the above content. Furthermore, there is no guarantee that any statements, estimates, price targets, opinions or forecasts provided herein will prove to be correct. Moomoo is a financial information and trading app offered by Moomoo Technologies Inc. In the U.S., investment products and services on Moomoo are offered by Moomoo Financial Inc., Member FINRA/SIPC. TradingView is an independent third party not affiliated with Moomoo Financial Inc., Moomoo Technologies Inc., or its affiliates. Moomoo Financial Inc. and its affiliates do not endorse, represent or warrant the completeness and accuracy of the data and information available on the TradingView platform and are not responsible for any services provided by the third-party platform.
NYSE:NKE
by moomoo
2
NKE, "RUNNING-UP" soon to new highs! Wear Your Shoes now!NKE, "RUNNING-UP" soon to new highs! Wear Your Shoes now! Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company boasts a consistent 20 years of straight price growth from 1999 to year 2021, until 2022 when the brand began to experience stalemate season which has stagnate price growth for more than 2 years. Now based on recent data metrics, NKE is poised to get energized again and ready to RUN to new heights aided by rosier earnings and fundamentals. Last QTR earnings results (Feb 2024), the company exceeded expectation by registering an EPS beat by an impressive 29.73%. Next earnings call is due on June 27, 2024, and there is an expected green output for this result as well. As we approach the 2nd half of the year -- gearing towards the "BER" months where retail shopping is most active, NKE is bound to benefit on this season as it is projected to amass more growth in sales. On our latest technical report, NKE is inching closer to the heatzone area, a breakout point. Once we break this area, expect price to get back to 3-digit and tap previous peak at x2, 180-200 range. It took the stock 2.5 years for this important trend shift to materialize. Start wearing your shoes now, you will need it for the next RUN UP season. TAYOR. Spotted at 95.0
NYSE:NKELong
by JSAL
3
Dark Pool Buy Zone Stages More Gap Up PotentialNYSE:NKE gapped again with a breakaway gap jumping over resistance. These rarely fill and if the gap fills, it will be minimal. Volume was above average. This kind of gap up sequence can happen easily when a classic Shift of Sentiment pattern forms in Accumulation/Distribution indicators as a stock bottoms. But price remains well below the previous gap down. It may gap again as the stock challenges that resistance.
NYSE:NKELong
by MarthaStokesCMT-TechniTrader
NKE in an Uptrend, but OBV Shows Negative DivergenceD isclaimer: This analysis is for educational purposes and does not constitute a buy or sell recommendation. The goal is to share a technical perspective based on classic technical analysis concepts for traders and investors. Always make investment decisions with caution, taking into account your own analysis and risk tolerance. I’ve noticed that NYSE:NKE is in an early-stage uptrend, and according to John Murphy in the first chapter of his book Technical Analysis of the Financial Markets (page 4): "It is assumed that a trend in motion is more likely to continue than to reverse." However, I’ve also observed a negative divergence between the price action and the OBV (On-Balance Volume). As Martin Pring describes in his classic Technical Analysis Explained, Volume II: Volume Indicators (page 555): "OBV, therefore, offers a rough approximation for buying and selling pressure and has become a very popular indicator." In NKE’s weekly price chart, we’ve seen a higher high compared to the previous top, but the OBV has not confirmed this movement, which could be a warning sign. Given this divergence, t he strength and continuation of this uptrend come into question. If buying pressure is not sustaining the current price movement, it could signal trend fatigue or a possible short-term correction. Will the uptrend continue, or does this OBV divergence suggest a potential reversal or weakening of the trend? The question remains whether buying strength will be enough to sustain this rally in the coming weeks. What do you think? Does the OBV divergence make you concerned about NKE’s uptrend? Share your thoughts in the comments, and let’s discuss the possible scenarios!
NYSE:NKE
by LuccasChartRoom
1
The Price of Nike (NKE) Shares Surged by More Than 6%The Price of Nike (NKE) Shares Surged by More Than 6% Investors in Nike (NKE) can hardly call 2024 a successful year: → while the S&P 500 index (US SPX 500 mini on FXOpen) has risen by over 20% since the beginning of the year and is hovering near historic highs, → the price of NKE shares has dropped by about 20% in 2024 and is now more than twice as low as its all-time high reached in 2021. Nike’s shares have been in a downward trend for several months, driven by increasing competition, as confirmed by the latest quarterly report, which showed that sales remained flat, and the company forecasts a potential 10% decline in quarterly sales. As CNN reports, many investors had been calling for changes at Nike. Thus, they welcomed the news of a leadership change – it was announced last week that the current CEO, John Donahoe, will retire next month and will be replaced by former Nike executive Elliott Hill – which led to a rise in the company’s shares by over 6% in a single day. Technical analysis of Nike (NKE) shares today suggests that the bullish momentum may fade due to a cluster of potential resistance lines, including: → the psychological level of $90, which previously acted as support (as indicated by the arrows); → the median line of the red channel, constructed using the linear regression method; → the upper boundary of the bearish gap formed on 28 June. On the other hand, the bulls have their argument: the $77.00 level provided support during the test on 11 September. The significance of this level lies in the fact that it originates from the 28 June candlestick, when, according to NASDAQ data, an abnormally high volume of 130 million shares was traded. It’s possible that professional traders were the buyers, believing the share price of the well-known brand had become attractive. According to TipRanks, Wall Street analysts believe Nike will “Just Do it” and put an end to the months-long bearish trend. Of the 33 analysts surveyed, 15 recommend buying NKE shares, and none advise selling. The average price target for NKE shares is $92 (+7% from the current price) over the next 12 months. This article represents the opinion of the Companies operating under the FXOpen brand only. It is not to be construed as an offer, solicitation, or recommendation with respect to products and services provided by the Companies operating under the FXOpen brand, nor is it to be considered financial advice.
NYSE:NKE
by FXOpen
2
The Trend Is Your Friend... NYSE:NKE FROM MY PRESPECTIVE!!! Recently it just bounced off of its' sloping support... Heading into earnings Running Uphill... Where does it go from the bounce off its' support? You're right, Uphill Towards Resistance!!! You see the numbers, make an educated decision and don't blame me... I'm just here sharing what I see... Please, tell me, what do you see??? I am comfortable with both 88C expiring 9/27 and 88C expiring 10/4, 3 days after earnings!!!
NYSE:NKELong
by FliCityOptions
$NKE Keep an eye for nowNYSE:NKE Nike looks interesting. It is on the verge of breaking out. However, it still needs follow-through for a couple of trading sessions to confirm. One thing to note is that the RSI is close to an overbought condition, so there is a chance that it might close that gap. The fact that they replaced the CEO close to earnings indicates that the earnings report might not meet expectations. For that reason, I am not inclined to take a position until it moves deeper into the buy area. Just keeping an eye for now.👀
NYSE:NKE
by PaperBozz
2
Elliott Hill Appointed as New CEO of Nike: Stock up 8% Nike Inc., (NYSE: NYSE:NKE ) the global sports apparel giant, has made a pivotal decision in naming Elliott Hill as its new President and CEO, effective October 14, 2024. The announcement comes at a time when Nike (NYSE: NYSE:NKE ) is navigating market headwinds, including stiff competition and a necessary internal restructuring. Hill, who has been a Nike insider for over three decades, is expected to leverage his deep-rooted connection with the company to reignite its growth trajectory. A Return to Nike’s Roots: Elliott Hill’s Journey Elliott Hill’s appointment brings Nike (NYSE: NYSE:NKE ) back to its roots. Hill first joined the company in 1988 after lobbying relentlessly for a position out of Ohio University. Over the years, he worked his way up from grassroots sales roles to overseeing global retail operations. His previous position as President of Consumer & Marketplace, where he managed Nike's commercial and marketing efforts, gave him invaluable experience in driving the brand's consumer engagement and business development. After retiring in 2020, Hill’s return is seen as a strategic move to realign Nike’s leadership with someone who not only understands the brand but also embodies its core values of grit, determination, and hard work. According to Mark Parker, Nike’s Executive Chairman, Hill’s deep understanding of the sports industry and his "passion for sport, our brands, and products" make him the ideal person to steer Nike through its next phase of growth. Facing Market Challenges Head-On Hill’s appointment couldn’t come at a more crucial time. Nike (NYSE: NYSE:NKE ) has seen declining sales recently, especially in comparison to more agile competitors like On and Deckers' Hoka. To combat this, Nike initiated a comprehensive three-year plan to slash $2 billion in costs and streamline operations, a plan that will be critical in restoring profitability and market share. Despite recent struggles, Nike has demonstrated strong financial performance, reporting a 12% increase in net income for fiscal year 2024, reaching $5.70 billion. This is up from $5.07 billion in the previous fiscal year, signaling that the company’s fundamentals remain sound. Hill’s leadership will be key in converting these strengths into sustained growth by harnessing innovation and streamlining the company’s operations. ### Technical Outlook: Can Nike Break Its Falling Trend? From a technical standpoint, Nike’s stock has been in a downtrend for several months, with two notable unfilled gap-down patterns. However, in the wake of Hill’s appointment, Nike shares saw an 8% surge in premarket trading on Friday. This rally is integral to breaking the stock’s long-standing downward channel. If Nike (NYSE: NYSE:NKE ) can surpass the key resistance level of $123—its December 2023 high—it could signal a major bullish reversal for the stock. The Relative Strength Index (RSI) currently sits in neutral territory, indicating that Nike (NYSE: NYSE:NKE ) has more room to rally. Additionally, the moving averages are beginning to flatten, suggesting that the stock may be poised to reverse its downward trend if bullish momentum continues. If Nike (NYSE: NYSE:NKE ) can build on this recent uptick, it may start filling the gap-down patterns that have held the stock back, potentially leading to a stronger position in the coming months. Hill’s Vision for the Future Elliott Hill has already expressed his excitement about taking the reins at Nike. "Nike has always been a core part of who I am, and I’m ready to help lead it to an even brighter future," he said. With his extensive experience in both the company and the sports industry, Hill’s vision is likely to focus on innovation, sustainability, and continuing to push the brand to connect with athletes and consumers alike. In addition to driving Nike’s bottom line, Hill’s leadership style is expected to foster closer ties with employees and partners, which will be crucial as the company seeks to retain its position as the world’s premier sportswear brand. His background—rooted in values of perseverance, hard work, and a deep understanding of Nike’s culture—makes him well-positioned to lead the company through its current challenges and beyond. Conclusion Nike’s decision to bring Elliott Hill back as CEO marks a return to its roots and a clear focus on driving operational efficiency and growth in a competitive market. The technical indicators suggest that the stock is approaching a potential breakout, which, combined with Hill’s leadership, could pave the way for a new chapter of success. While challenges remain, Nike’s solid fundamentals, coupled with strategic leadership, position it well for long-term growth and market recovery. Investors will be watching closely as the company embarks on this new journey under Hill’s stewardship.
NYSE:NKELong
by DEXWireNews