Media Investment Optimization SA is a strategic consulting firm. The firm through the integration of marketing services and digital transformation, oriented to provide a measurable impact on the bottom line of its clients through the use of technology. Its brands include HMG, Voila Media, MIO Consulting, Zond and Artyco. The company was founded by Arbeloa Coca Yago-Gonzalo in 2012 and is headquartered in Madrid, Spain.