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China 33 Media Group Ltd. operates as an investment holding company, which engages in the operation and provision of advertising services of printed media and audio programs for railway networks and advertising spaces on air traffic control towers at airports. It operates through the following business segments: Printed Media Advertising, Outdoor and Digital Advertising; Film and Entertainment Investment, and Prepaid Card. The Printed Media Advertising segment engages in the sale of advertising spaces in magazines and newspapers. The Outdoor and Digital Advertising segment generates income from online advertising through mobile applications and websites. The Film and Entertainment Investment segment consists of profit sharing on box office of movies and concerts and distribution income of film rights and television drama. The Prepaid Card segment consists of transaction fees earned from participating service providers for the use of the prepaid cards by cardholders and other card related fees upon the provision of services. The company was founded by Lin Pin Tong, Pei Liang Yang, and Ruan De Qing in September 2002 and is headquartered in Beijing, China.