Mogu, Inc. operates an online fashion and lifestyle destination platform. Its platform features live video broadcasts, short-form videos, photographs, and articles covering topics such as product reviews, fashion tips, brand fitting rooms, celebrity appearances, and street fashion. The company caters to fashion and beauty needs, offering products including apparel, beauty and personal care items, food, and medical beauty products. It also provides online marketing, commission services, financing, technology solutions, and other related services to merchants and users. Mogu was founded by Qi Chen, Xuqiang Yue, and Yibo Wei on June 9, 2011 and is headquartered in Hangzhou, China.
